When the two apps merged, the new TikTok logo used elements from both logos to create its current design. The TikTok logo features a black and white text logo with a bright pink background. The text is written in a custom font that was specifically designed for the app. The Meaning Behind the TikTok Logo Colors. Each color used in the TikTok The TikTok color palette consists of pink, aqua and black. The logo mimics the effect of chromatic aberration to create a glitch effect that is very on-trend. The brand color palette for TikTok is made up of 3 colors. TikTok Pink Hex: #ff0050 RGB: 255, 0, 80 TikTok Aqua Hex: #00f2ea RGB: 0, 242, 234 TikTok Black Hex: #000000 RGB: 0, 0, 0 The designer, who TikTok doesn't name, apparently "chose the colour black as the background of the logo to excite users for the performances behind the app." Fair enough. Black also has the benefit of being different from the colours of any of the main established social media platforms, and perhaps even felt a bit rebellious. Let's talk psychological design and color theory. The TikTok logo embraces the bold clarity of black and white, using cyan and fuchsia as accents. These eye-catching colors around the periphery of the logo create a sense of dynamism, and they suggest depth by evoking anaglyph 3D images (although the logo itself is not designed to be viewed Iebaxk.

colors of tiktok logo